TY  - BOOK
AU  - Dickson,Peter R.
TI  - Marketing management / 
T2  - The Dryden Press series in marketing   
SN  - 0030177421   
PY  - 1997///.
CY  - Fort Worth, Florida
PB  - The Dryden Press, 
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -