Lovelock, Christopher    <br/><br/>
Principles of service marketing and management /  
Christopher Lovelock, Lauren Wright    
 - Upper Saddle River :  Prentice Hall,   c1999.     
 - xvii, 414 p.:   ill.;   28 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>013676875X    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management   --United States<br/>Service industries--Marketing   --United States