TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wright,Lauren
TI  - Principles of service marketing and management / 
SN  - 013676875X   
PY  - 1999///.
CY  - Upper Saddle River
PB  - Prentice Hall, 
KW  - Service industries
KW  - United States
KW  - Management
KW  - Marketing
N1  - Includes index
ER  -