Percy, Larry. <br/><br/>
Strategic integrated marketing communications / 
Larry Percy 
 - Second Edition 
 - xiv, 320 pages :  illustrations  25 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780415822084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .P475 2014