Sekaran, Uma. <br/><br/>
RESEARCH METHOD FOR BUSINESS :  a skill-building approach / 
Uma Sekaran. 
 - Fourth Edition 
 - New York :  John Wiley & Sons,  2003 
 - xiv, 450 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (pages 426-431) and index. 
<br/><br/>Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests. 
<br/><br/><label>ISBN: </label>9780471203667 9780471384489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>HD30.4  / .S463 2003