Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp 
 - 8th ed., International edition 
 - xx, 668 pages :  colours, illustrations ;  28 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780324665314 (pbk) 0324665318 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion<br/>Advertising<br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S54 2010