Ferrell, O.C. <br/><br/>
Marketing strategy :  text and cases / 

 - SIXTH EDITION 
 - xxvi, 587 pages :  illustrations ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781285073040 1285073045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 2014