O'Guinn, Thomas C. <br/><br/>
Advertising and Integrated Brand Promotion / 
Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum 
 - xx, 407pages. :  illustration. ;  27cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781285758442 1285187814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Branding (Marketing)<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .O35 2015