Pride, William M. <br/><br/>
Marketing 2016 / 
William M. Pride, O.C. Ferrell 
 - 2016 EDITION 
 - xxxi, 687 pages :  illustrations ;  27 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781285858340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P947 2016