TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing 2016
SN  - 9781285858340
AV  - HF5415 .P947 2016
PY  - 0000///Boston, USA
CY  - Cengage Learning
PB  - 2016, c2014
KW  - Marketing
N1  - Includes index
ER  -