Promotion and marketing for broadcasting and cable 

 - Boston :  Focal Press,   1999.    
 - xiii, 248 p.:   ill.;   24 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0240803426    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cable broadcasting--Marketing   <br/>Radio broadcasting--Marketing   <br/>Television broadcasting--Marketing