TY  - BOOK
AU  - Ferguson,Douglas A.
AU  - Klein,Robert A.
TI  - Promotion and marketing for broadcasting and cable
SN  - 0240803426   
PY  - 1999///.
CY  - Boston
PB  - Focal Press, 
KW  - Cable broadcasting
KW  - Marketing
KW  - Radio broadcasting
KW  - Television broadcasting
N1  - Includes index
ER  -