Oliver, Gordon, 1941-    <br/><br/>
Marketing today /  
Gordon Oliver    
 - 4th.ed.    
 - Upper Saddle River :  Prentice Hall,   1995.    
 - xv, 575 p.:   ill.;   24 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0132030012    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing