TY  - BOOK
AU  - Boyd,Harper W.,Jr
AU  - Larreche,Jean-Claude
AU  - Walker,Orville C.
TI  - Marketing management: a strategic approach with a global orientation / 
SN  - 0256226326   
PY  - 1998///.
CY  - Boston
PB  - Irwin McGraw-Hill, 
KW  - Marketing
KW  - Management
ER  -