Rogers, Beth    <br/><br/>
Creating product strategies /  
Beth Rogers    
 - London :  International Thomson Business Press,   1996.    
 - ix,154p.;   21 cm.    
<br/><br/><label>ISBN: </label>0415132568    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys   <br/>Research, Industrial