Goncalves, Karen P.    <br/><br/>
Services marketing :  a strategiec approach /  
Karen P. Goncalves    
 - Upper Saddle River :  Prentice Hall,   c1998.     
 - xiii, 225 p.:   ill.;   24 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0131065270    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing   --United States<br/>Services industries--Marketing--Case Studies   --United States