Burns, Alvin C.    <br/><br/>
Marketing research /  
Alvin C. Burns, Ronald F. Bush    
 - 2nd. ed.    
 - Upper Saddle River :  Prentice Hall,   c1998.     
 - xxi, 637 p.:   ill.,  photo;   26 cm.    
<br/><br/> Includes bibilographical rerfences     Includes index     Together with CD-ROM    
<br/><br/><label>ISBN: </label>0138966060    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research