Yeshin, Tony    <br/><br/>
Integrated marketing communications :  the holistic approach /  
Tony Yeshin    
 - Oxford :  Butterworth Heinemann    
 - xi, 354p.:   ill.;   25cm    
<br/><br/><label>ISBN: </label>0750619236    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing