Baker, Micheal    <br/><br/>
Product strategy and management /  
Michael Baker and Susan Hart    
 - London :  Prentice Hall Europe,   1999.    
 - ix, 507 p.:   ill.;   24 cm.    
<br/><br/> Includes bibliography and index    
<br/><br/><label>ISBN: </label>0130653683    
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management--Case studies   <br/>Product management