Cravens, David W.    <br/><br/>
Strategic marketing management for the Pacific Region /  
David W. Cravens, Bill Merrilees and Rhett H. Walker    
 - Sydney  McGraw-Hill,   2000.    
 - xi, 468p.:   ill.;   24 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0074705881    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Pacific Region   <br/>Marketing--Management--Case studies--Pacific Region   <br/>Marketing--Management--Pacific Region