TY  - BOOK
AU  - Cravens,David W.
AU  - Merrilees,Bill
AU  - Walker,Rhett H.
TI  - Strategic marketing management for the Pacific Region / 
SN  - 0074705881   
PY  - 2000///.
CY  - Sydney
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Decision making
KW  - Pacific Region
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -