Kotler, Philip    <br/><br/>
Principles of marketing /  
Philip Kotler [and] Gary Armstrong    
 - 8th.ed.    
 - New Jersey :  Prentice-Hall,   1999.    
 - xviii, 629 p.:   ill.;   26cm.    
<br/><br/> Includes index     Together with CD-ROM    
<br/><br/><label>ISBN: </label>0139570020    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing