TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing / 
SN  - 0139570020   
PY  - 1999///.
CY  - New Jersey
PB  - Prentice-Hall, 
KW  - Marketing
N1  - Includes index; Together with CD-ROM
ER  -