Perreault, William D.    <br/><br/>
Essentials of marketing :   A global-managerial approach /  
William D. Perreault [and] E. Jerome McCarthy    
 - 10th.ed.    
 - Boston :  McGraw-Hill,   2006.    
 - xl; 638p. :  ill.;   28cm.    
<br/><br/>Includes bibliographical references,index and Cd rom    
<br/><br/><label>ISBN: </label>0073049204    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing