TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing : : A global-managerial approach / 
SN  - 0073049204   
PY  - 2006///.
CY  - Boston
PB  - McGraw-Hill, 
KW  - Marketing
N1  - Includes bibliographical references,index and Cd rom
ER  -