Morgan, Adam    <br/><br/>
Eating the big fish :   how challenger brands can compete against brand leaders /  
Adam Morgan    
 - New York :  John Wiley,   1998.    
 - xvii, 286 p.:   pic.;   24 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0471242098    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management   <br/>Product management