TY  - BOOK
AU  - Morgan,Adam
TI  - Eating the big fish : : how challenger brands can compete against brand leaders / 
SN  - 0471242098   
PY  - 1998///.
CY  - New York
PB  - John Wiley, 
KW  - Brand name products
KW  - Management
KW  - Product management
N1  - Includes index
ER  -