Alsem, Karel Jan    <br/><br/>
Strategic marketing :   An applied perspektive /  
Karel Jan Alsem    
 - Boston :  McGraw-Hill,Irwin,   2007.    
 - xi; 324p. :  ill.;   26cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>0073025860    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management