Arens, William F.    <br/><br/>
Contemporary advertising /  
William F. Arens    
 - 10th.ed.    
 - New York :  McGraw-Hill,   2006.    
 - xl; 614p. :  ill.;   27cm.    
<br/><br/>Includes index and Cd rom    
<br/><br/><label>ISBN: </label>0072964723    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising