Ulwick, Anthony W.    <br/><br/>
What customer want: using outcome-driven innovation to create breakthrough products and services /  
Anthony W. Ulwick    
 - USA :  McGraw-Hill Companies,   2005.    
 - xxxv; 202p. :  ill.;   23cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>0071408673    
<br/><br/><label>Subjects--Topical Terms: </label><br/>New product--Planning   <br/>Product management   <br/>Strategic planning