Your search returned 68 results.

Sort
Results
Strategic marketing / David W. Cravens by
  • Cravens, David W
Series: The Irwin/Mc Graw-Hill series in marketing
Edition: 6th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Irwin MacGraw-Hill, 2000
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.135.C72 2000 , ...

Developing business strategies / David A. Aaker by
  • Aaker, David A
Edition: 5th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : John Wiley, 1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD30.28.A23 1998 , ...

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson by
  • Kerin, Roger A
  • Peterson, Robert A
Edition: 8th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Sadle River, New Jersey : Prentice Hall, 1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.I35K47 1998 , ...

Marketing management / Philip Kotler by
  • Kotler, Philip
Series: The Prentice Hall international series in marketing
Edition: Milennium edition
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey Prentice Hall, 2000
Availability: Items available for loan: Politeknik Seberang Perai (10)Call number: HF5415.13.K64 2000 , ...

Marketing logistics / Martin Christopher by
  • Christopher, Martin
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.C538 1997 , ...

Marketing plans : how to prepare them, how to use them / Malcolm McDonald by
  • McDonald, Malcolm
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.M369183 1995 , ...

The portable MBA in marketing / Charles D. Schewe and Alexander Watson Hiam by
  • Schewe, Charles D
  • Hiam, Alexander Watson
Series: The Portable MBA Series
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : John Wiley & Sons, 1998
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.13.H47.S314 1998 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13.H47.S314 1998.

Concurrent marketing : integrated product, sales and sevices / Frank V. Cespedes by
  • Cespedes, Frank V
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 1995
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13.C468 1995 , ...

Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche by
  • Walker, Orville C., Jr
  • Boyd, Harper W. Boyd
  • Larreche, Jean-Claude
Edition: 3rd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 1999
Availability: Items available for loan: Politeknik Seberang Perai (11)Call number: HF5415.13.W249 1999 , ...

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor by
  • Kinnear, Thomas C
  • Taylor, James R
Edition: 5th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.2.K53 1996 , ...

Marketing management : analysis, planning, implementation, and control / Philip Kotler by
  • Kotler, Philip
Edition: Millennium ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 2000
Availability: Items available for loan: Politeknik Seberang Perai (8)Call number: HF5415.13.K64 2000 , ...

Marketing management / Peter R. Dickson by
  • Dickson, Peter R
Series: The Dryden Press series in marketing
Edition: 2nd. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth, Florida The Dryden Press, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5414.13.D48 1997 , ...

Market-based management : strategies for growing customer value and profitability / Roger J. Best by
  • Best, Roger J
Edition: 2nd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 2000
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13.B46 2000 , ...

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche by
  • Boyd, Harper W.,Jr
  • Larreche, Jean-Claude
  • Walker, Orville C
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Irwin McGraw-Hill, 1998
Availability: Items available for loan: Politeknik Seberang Perai (6)Call number: HF5415.13.B669 1998 , ...

Basic marketing / William G. Zikmund, Micheal d'Amico by
  • Zikmund, William G
  • d' Amico, Micheal
Material type: Text Text; Literary form: Not fiction
Publication details: St. Paul, Minneapolis West Publishing, c1996
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.Z528 1996 , ...

Competitive marketing : a strategic apporach / John O'Shaughnessy by
  • O'Shaughnessy, John
Edition: 3rd.ed.
Material type: Text Text
Publication details: London : Routledge, 1984
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.O78 1984 , ...

Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker by
  • Cravens, David W
  • Merrilees, Bill
  • Walker, Rhett H
Material type: Text Text; Literary form: Not fiction
Publication details: Sydney McGraw-Hill, 2000
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.129.C898 2000 .

Global marketing : Foreign entry,local marketing &global management / Johny K. Johansson by
  • Johansson, Johny K
Edition: 4th.ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2006
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF1416 .J63 2006. Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF1416.J63 2006 .

Strategic marketing : An applied perspektive / Karel Jan Alsem by
  • Alsem, Karel Jan
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill,Irwin, 2007
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: R HF5415.13 A435 2007 .

Marketing management: knowledge and skills / J.Paul Peter [and] James H. Donnelly, Jr by
  • Peter, J.Paul
  • Donnelly, James H
Edition: 8th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, 2007
Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13 P387 2007 .

Pages