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Business marketing / Edward G. Brierty, Robert W. Eckles [and] Robert R. Reeder by
  • Brierty, Edward G
  • Eckles, Robert W
  • Reeder, Robert R
Edition: 3rd. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Sadle River, New Jersey : Prentice Hall, c1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.I263B853 1998 , ...

Marketing research : a problem solving approach / Seymour Sudman and Edward Blair by
  • Sudman, Seymour
Series: Irwin/Mcgraw-Hill series in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 1998
Availability: Items available for loan: Politeknik Seberang Perai (10)Call number: HF5415.S943 1998 , ...

The marketing game / Charlotte Mason and William D. Perreault by
  • Mason, Charlotte
  • Perreault, William D
Edition: 2nd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chicago : Irwin McGraw-Hill, 1992
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.135.M39 1992 , ...

Analysis for marketing planning / Donald R. Lehmann [and] Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chicago : Irwin, 1997
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.13.L395 1997 , ...

Off the wall marketing ideas: jump-start your sales without busting your budget / Nancy Michaels and Debbi J. Karpowicz by
  • Michaels, Nancy
  • Karpowicz, Debbi J
Material type: Text Text; Literary form: Not fiction
Publication details: Holbrook, MA : Adams Media Corporation, 1999
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.1.M53 , ...

The marketing game: how the world's best companies play to win / Eric Schulz by
  • Schulz, Eric
Material type: Text Text; Literary form: Not fiction
Publication details: Holbrook ; Massachusetts : Adams media corporation, 1999
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.135.S38 1999 .

Sales and marketing Series: First books for business
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5414.S878 1996 , ...

Contemporary marketing research / Carl McDaniel, Roger Gates by
  • McDaniel, Carl D
  • Gates, Roger
Edition: 4th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Cincinnati : South-Western College Publishing, c1999
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.2.M382 1999 , ...

Berubah untuk kaya / Zakki Mohamed by
  • Zakki Mohamed
Material type: Text Text; Literary form: Not fiction
Publication details: Selangor : PTS Professional Publishing Sdn. Bhd., 2006
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.126 Z35 2006 , ...

Marketing research / Donald R. Cooper [and] Pamela S. Schindler by
  • Cooper, Donald R
  • Schindler, Pamela S
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, 2006
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.2 C66 2006 , ...

Electronic commerce / Gary P. Schneider by
  • Schneider, Gary P
Edition: 6th. Ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Australia : Thomson Course Technology, 2006
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5548.32 S36 2006 .

The marketer's guide to public relations in the 21st century / Thomas L. Harris [and] Patricia T. Whalen by
  • Harris, Thomas L
  • Whalen, Patricia T
Material type: Text Text; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, 2006
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD59 H37 2006 .

Marketing : the core / Roger A.Kerin, Steven W.Hartley [and] William Rudelius by
  • Kerin, Roger A
  • Hartley, Steven W
  • Rudelius|William
Edition: 2nd.ed
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : mcGraw-Hill, 2007
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415 K452 2007 , ...

Menjadi usahawan / Zafir Mohd Makhbul [and] Fazilah Mohamad Hasun by
  • Zafir Mohd Makhbul
  • Fazilah Mohamad Hasun
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : PTS Professional, 2007|
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HB615 Z33 2007 , ...

Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon [and] Nigel F. Piercy by
  • Hulbert, James Mac
  • Piercy, Nigel F
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free Press, 2003
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 H865 2003 .

Essentials of marketing / Charles W. Lamb, Joseph F.Hair [and] Carl McDaniel by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl
Edition: 5th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, 2006
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415 l2623 2005 , ...

No lie : truth is the ultimate sales tool / Barry Maher by
  • Maher, Barry
Material type: Text Text; Literary form: Not fiction
Publication details: New york : McGraw-hill, 2004
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5438.25 M324 2003 .

Custome centric selling / Michael t. Bosworth [and] John R. Holland by
  • Boswoth, Michael T
  • Holland, john R
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2004
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5438.25 B669 2003 .

Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk [and] Molly Lavik by
  • Buskirk, Bruce
  • Lavik, Molly
Material type: Text Text; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, 2004
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 B875 2004 .

Marketing insights from A to Z : 80 concepts every manager needs to know / philip Kotler by
  • Kotler, philip
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey : John Wiley & Sons, 2003
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 K63127 2003 .

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