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International marketing / R.Srinivasan by
  • Srinivasan, R
Edition: 2nd edition
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Prentica Hall India, 2006
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF1416 S769 2006 .

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Consumer Behaviour & Marketing Strategy / J.Paul Peter,Jerry C.Olson by
  • Peter, J.Paul
  • Olson, Jerry C
Edition: 7th edition
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw Hill Irwin, 2005
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.3 P478 2005 , ...

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Marketing management : an Asian perspective / Philip Kotler ...[et.al] by
  • Kotler, Philip
Material type: Text Text; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 1996
Availability: Items available for loan: Politeknik Seberang Perai (7)Call number: HF5415.13.M266 1996 , ...

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Marketing management and strategy / Peter Doyle by
  • Doyle, Peter
Edition: 2nd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London : Prentice Hall, 1998
Availability: Items available for loan: Politeknik Seberang Perai (8)Call number: HF5415.D753 1998 , ...

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Crisis marketing : when bad things happen to good companies / Joe Marconi by
  • Marconi, Joe
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : Golden Book Centre, 1992
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.122.M367 1992 .

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Rangkaian pemasaran : suatu bentuk berbeza dalam jualan terus / Elizabeth I. Kearney and Michale J. Bandley by
  • Kearney, Elizabeth I
  • Bandley, Michale J
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : Golden Book Centre, 1996
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.126.K24 1996 , ...

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Introduction to marketing communication : an integrated approach / John Burnett and Sandra Moriarty by
  • Burnett, John
  • Moriarty, Sandra E
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Prentice Hall, 1997
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.123.B87 1997 , ...

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Marketing visions / Don Bradmore, Sally Joy, Chris Kimberley and Ian Walker by
  • Bradmore, Don
  • Joy, Sally
  • Kimberley, Chris
  • Walker, Ian
Edition: 2nd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Sydney : Prentice Hall, 1997
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13.B798 1997 , ...

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Marketing management : integrating theory and practice / Tony Proctor by
  • Proctor, Tony
Material type: Text Text; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.P962 1996 , ...

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Direct marketing management / Mary Lou Roberts and Paul D. Berger by
  • Roberts, Mary Lou
  • Berger, Paul D
Edition: 2nd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River,New Jersey : Prentice Hall, 1999
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5414.126.R62 1999 , ...

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Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson and Rhett H. Walker by
  • Lovelock, Christopher H
  • Patterson, Paul G
  • Walker, Rhett H
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River,NJ : Prentice Hall, 1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.122.L68 1998 , ...

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Services marketing : a strategic approach / Karen P. Goncalves by
  • Goncalves, Karen P
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River,NJ : Prentice Hall, 1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD9981.5.G66 1998 , ...

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The marketing research : project manual / Glen R. Jarboe by
  • Jarboe, Glen R
Edition: 4th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Cincinnati : South Western College Pub, 1999
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.2.J37 1999 , ...

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International marketing and export management / Gerald Albaum,Jesper Strandskov and Edwin Duerr by
  • Albaum, Gerald
  • Duerr, Edwin
  • Strandskov, Jesper
Edition: 3rd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Harlow,England;Reading,Mass : Addison-Wesley, 1998
Availability: Items available for loan: Politeknik Seberang Perai (9)Call number: HF1416.A325 1998 , ...

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Marketing research : an applied orientation / Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 3rd. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Prentice Hall International, c1999
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.2.M29 1999 .

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Foundations of international marketing / Steve Johnston and Harold Beaton by
  • Johnston, Steve
  • Beaton, Harold
Material type: Text Text; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1998
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF1416.J65 1998 , ...

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Mengkaji penerimaan pelanggan terhadap strategi pemasaran yang dijalankan oleh Air Asia / Norhazita Abdullah...[et.al] by
  • Norhazita Abdullah
Edition: Sesi Julai 2004
Material type: Text Text; Literary form: Not fiction
Publication details: Politeknik Seberang Perai : Jabatan Perdagangan , 2004
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF345 M544 2004 .

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Mengkaji Tentang Campuran Pemasaran Kedai-kedai Andaman Pengantin Di Bandar Perda Dan Megamall (Bandar Perai Jaya) / Wu See Yin...[et.al] by
  • Wu See Yin
Edition: Sesi Kedua 2002
Material type: Text Text; Literary form: Not fiction
Publication details: Politeknik Seberang Perai : Jabatan Perdagangan, 2002
Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: Project Paper 68.

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Marketing channels / Louis W. Stern, Adel I. El-Ansary [and] Anne T. Coughlan by
  • Stern, Louis W
  • Coughlan, Anne T
  • El-Ansary, Adel I
Series: The Prentice Hall series in marketing
Edition: 5th. ed.
Material type: Text Text; Literary form: Essays
Publication details: Upper Saddle River, New Jersey : Prentice Hall, 1996
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: Hf5415.129.S75 1996 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: Hf5415.129.S75 1996.

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World Wide Web marketing : integrating the Web into your marketing stategy / Jim Sterne by
  • Sterne, Jim
Series: second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1999
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.1265.S742 1999 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.1265 S742 1999.

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