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Principles of marketing / Philip Kotler [and]Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 7th ed
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 1996
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.K6314 1996 , ...

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The essential marketing sourcebook / Ros Jay by
  • Jay, Ros
Edition: 2nd. ed.
Material type: Text Text; Format: print
Publication details: London : Financial Times Prentice Hall, 1998
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5382.J42 1998 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5382.J42 1998.

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The PDMA handbook of new product development / Milton D. Rosenau ...[et.al] by
  • Rosenau, Milton D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley and Sons, 1996
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.153.P35 1996 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.153 P35 1996.

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Essentials of marketing research / William R. Dillon, Thomas J. Madden [and] Neil H. Firtle by
  • Dillon, William R
  • Firtle, Neil H
  • Madden, Thomas J
Material type: Text Text
Publication details: Boston : Irwin, 1993
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.2.D537 1993 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.2.D537 1993.

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Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo. by
  • Troilo, Gabriele
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 T845 2006. Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13 T845 2006.

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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / edited byTheo B.C. Poiesz, W. Fred van Raaij. by
  • Poiesz, Theo B.C
  • Raaij,W. Fred Van
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Edward Elgar, c2007
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 S898 2007.

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Practical marketing : the performance / Peter Wheeler [and]TM O'Conners-english by
  • Peter Wheeler [and] TM O,Conner
Series: Executive Business Channel;EBC 231
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : Specialist Management Resources, 1994
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 P895 1994 .

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Marketing for non-marketeers / Peter Wheeler [and]TM O'Conners-english by
  • Peter Wheeler [and] TM O,Conner
Series: Executive Business Channel;EBC 232
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : Specialist Management Resources, 1994
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 M345 1994.

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Market analysis / Paul Hague-english by
  • Paul Hague
Series: Executive Business Channel;EBC 235
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : Specialist Management Resources, 1994
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.2 H147 1994 .

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Direct marketing getting mailshots on target Series: Executive business channel;managing change;EBC 314
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : Specialist Management Resources, 1996
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.126 D597 1994 .

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Kajian pengaruh pengiklanan terhadap pembelian barangan penjagaan diri di kalangan remaja di PSP / Malathi a/p Satiamurthi...[et al] by
  • Diyana bt Abdul Haris
  • Low Chun Chuen
Edition: Sesi pertama 2003
Material type: Text Text; Literary form: Not fiction
Publication details: Politeknik Seberang Perai : Jabatan perdagangan, 2003
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5821 K11 2003 .

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E-Commerce : business.technology.society / Kenneth C.Laudon [and] Carol Guercio Traver by
  • Laudon, Kenneth C
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Pearson Education, 2004
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5548.32 L38 2003 , ...

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Case book to accompany : E-commerce; business, technology society / Kenneth C. laudon [aand] Carol Guercio Traver by
  • Laudon, Kenneth C
  • Traver, Carol Guercio
Edition: 2nd. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Pearson Education, 2005
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5548.32 L38 2005 , ...

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Marketing : student learning guide and workbook / Peter Butler and Don Bradmore by
  • Butler, Peter
  • Bradmore, Don
Edition: 4th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Sydney,Australia : Prentice Hall, 1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.I3.B985 1998 , ...

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Global Marketing : Warren J. Keegan [and] Mark C. Green by
  • Keegan, Warren J
  • Grren, Mark C
  • Keegan, Warren J
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Sadle River, New Jersey : Prentice Hall, c2000
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF1416.K443 2000 .

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Essentials of marketing / Jim Blythe by
  • Blythe, Jim
Material type: Text Text; Literary form: Not fiction
Publication details: London : Financial Management, 1998
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.B661 1998 .

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Fundamentals of Islamic marketing handbook / Md. Shariff Haniff by
  • Md. Shariff Haniff
Material type: Text Text; Literary form: Not fiction
Publication details: Kota Bharu, Kelantan : Pustaka Aman Press, 1994
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.M697 1994 , ...

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Pengaruh jenama, harga dan persepsi ke atas kualiti menentukan pemilihan dan pembelian pakaian di pasaran. : Kajian kes di Prangin Mall Pulau Pinang. / Siti Norfaeza Alias....[et. al] by
  • Lim Phaik Ling
  • Shahimah Mohd. Sherif
  • Siti Norfaeza Alias
Material type: Text Text; Literary form: Not fiction
Publication details: Seberang Perai, Pulau Pinang : Jabatan Perdagangan, 2002
Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: Project Paper 13.

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"Kajian ke atas faktor yang mempengaruhi keputusan pembelian barangan kosmetik" / Cheng Mooi Huan ...[et. al] by
  • Cheng Mooi Huan
  • Junaida binti Jahaya
  • Zainab binti Md. Isa
Material type: Text Text; Literary form: Not fiction
Publication details: Seberang Perai, Pulau Pinang : Jabatan Perdagangan, 2001
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD9970.5.K11 2001 .

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Marketing research / Wong Toon Quee by
  • Wong Toon Quee
Edition: 3rd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.2 W779 1999 , ...

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