Your search returned 337 results.

Sort
Results
Introduction to marketing / Dr. John Frain by
  • Frain, John,Dr
Edition: 4th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1999
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13.F64 1999 , ...

Application in basic marketing : clippings from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy by
  • Perreault, Jr., William D
  • Carthy, Jerome Mc
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Irwin McGraw-Hill, 2000
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.P29 2000 , ...

Essentials of services marketing / K.Douglas Hoffman and John E.G. Bateson by
  • Hoffman, K.Douglas
  • Bateson, John E.G
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press, 1997
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD9980.5.H644 1997 , ...

Advertising promotion : supplemental aspects of intergrated marketing communications / Terence A. Shimp by
  • Shimp, Terence A
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press, 2000
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.I23.S54 2000 , ...

Marketing / Geoff Lancaster and Paul Reynolds by
  • Lancaster, Geoff
  • Reynolds, Paul
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.L249 1995 , ...

Marketing in travel and tourism / Victor T.C. Middleton by
  • Middleton, Victor T. C
Edition: 2nd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1994
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: G155.A1.M475 1994 , ...

International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkota and Illa A. Ronkainen by
  • Czinkota, Ilkka A
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth Dryden Press, 1994
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.C46 1994 , ...

Exploring marketing research / William G. Zikmund by
  • Zikmund, William G
Series: The Dryden press series in marketing
Edition: 6th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: USA The Dryden Press, c1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF415.2.Z54 1997 , ...

Global business : planning for sales and negotiations / Camille P. Schuster and Michael J. Copeland by
  • Schuster, Camille
  • Copeland, Michael J
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth Dryden Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF1416.S55 1996 , ...

Marketing logistics / Martin Christopher by
  • Christopher, Martin
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.C538 1997 , ...

Marketing plans : how to prepare them, how to use them / Malcolm McDonald by
  • McDonald, Malcolm
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.M369183 1995 , ...

Understanding marketing / Mark A. P. Davies by
  • Davies, Mark A. P
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Prentice Hall, 1998
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.D354 1998 , ...

The marketing research process / Len Tiu Wrigth, Margaret Crimp by
  • Wright, Len Tiu
  • Crimp, Margaret
Edition: 4th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.2.C73 1995 , ...

Start and succeed in multilevel marketing / Gregory K. Kishel and Patricia Gunter Kishel by
  • Kishel, Gregory F
  • Kishel, Patricia Gunter
Material type: Text Text; Literary form: Not fiction
Publication details: New York : John Wiley & Sons, 1999
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.I26.K57 1999 , ...

Marketing planning for services / Malcom McDonald and Adrian Payne by
  • McDonald, Malcolm
  • Payne, Adrian
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HD9980.5.M388 1996 , ...

The portable MBA in marketing / Charles D. Schewe and Alexander Watson Hiam by
  • Schewe, Charles D
  • Hiam, Alexander Watson
Series: The Portable MBA Series
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : John Wiley & Sons, 1998
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.13.H47.S314 1998 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13.H47.S314 1998.

Marketing case studies : how to tackle them : how to answer them / Lester Massingham and Geoff Lancaster by
  • Massingham, Lester
  • Lancaster, Geoff
Edition: 2rd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.2.M77 1995 , ...

The marketing of tourism products : concepts, issues, cases / A. V. Seaton and M. M. Bennett by
  • Seaton, A. V
  • Bennett, M. M
Material type: Text Text; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF155 A1.S298 1996 , ...

Cases in marketing : a Singapore perspective / Zafar U. Ahmad and Thomas Tan Tsu Wee by
  • Ahmad, Zafar U
  • Thomas Tan, Tsu Wee
Material type: Text Text; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2000
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HHF5415.A624 2000 .

Pemasaran antarabangsa / Philip R. Cateora; terjemahan Nazlifa Md. Ali by
  • Cateora, Philip R
  • Nazlifa Md. Ali
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1991
Availability: Items available for loan: Politeknik Seberang Perai (13)Call number: HF1009.5 P349.C357 1991 , ... Not available: Politeknik Seberang Perai: Damaged (2).

Pages