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Introduction to marketing / Dr. John Frain by
Edition: 4th.ed.
Material type:  Text; Literary form:
Not fiction
Publication details: London : International Thomson Business Press, 1999
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.F797 1999 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.F797 1999.
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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche by
- Walker, Orville C., Jr
- Boyd, Harper W. Boyd
- Larreche, Jean-Claude
Edition: 3rd.ed.
Material type: Text; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill, 1999
Availability: Items available for loan: Politeknik Seberang Perai (11)Call number: HF5415.13.W249 1999 , ...
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International marketing / Philip R. Cateora, John L. Graham by
- Cateora, Philip R
- Graham, John L
Edition: 10th.ed.
Material type: Text; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill, c1999
Availability: Items available for loan: Politeknik Seberang Perai (10)Call number: HF1009.5.C35 1999 , ...
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Marketing / Micheal J. Etzel, Bruce J. Walker, William J. Stanton by
- Etzel, Micheal J
- Stanton, William J
- Walker, Bruce J
Edition: 11th.ed.
Material type: Text; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.S745 1997 , ...
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Prinsip pemasaran / Philip Kotler, Gary Armstrong by
- Kotler, Philip
- Ahmad Azmi Mohd. Ariffin
- Armstrong, Gary
- Ghazali Jaafar
- Norjaya Mohd. Yasin
Edition: 8th. ed.
Material type: Text; Literary form:
Not fiction
Publication details: Petaling Jaya : Prentice Hall, 2000
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.K6314 2000 .
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Marketing for leisure and tourism / Michael Morgan by
Material type: Text; Literary form:
Not fiction
Publication details: London : Prentice Hall, 1996
Availability: Items available for loan: Politeknik Seberang Perai (6)Call number: GV188.M67 1996 , ...
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Marketing : an introduction / Philip Kotler, Gary Armstrong by
- Kotler, Philip
- Armstrong, Gary
Edition: 4th. ed.
Material type: Text; Literary form:
Not fiction
Publication details: Upper Saddle River : Prentice Hall, 1997
Availability: Items available for loan: Politeknik Seberang Perai (6)Call number: HF5415.K625 1997 , ... Not available: Politeknik Seberang Perai: Damaged (1).
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