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Hospitality and travel marketing / Alastair M. Morrison. by
  • Morrison, Alastair M
Edition: 2nd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Albany Delmar Publisher, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: TX911.3.M3M67 1996 , ...

Market-based management : strategies for growing customer value and profitability / Roger J. Best by
  • Best, Roger J
Edition: 2nd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 2000
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13.B46 2000 , ...

Principles of service marketing and management / Christopher Lovelock, Lauren Wright by
  • Lovelock, Christopher
  • Wright, Lauren
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, c1999
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HD9981.5.L68 1999 , ...

Marketing today / Gordon Oliver by
  • Oliver, Gordon
Edition: 4th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.O5544 1995 , ...

Global business : planning for sales and negotiations / Camille P. Schuster and Michael J. Copeland by
  • Schuster, Camille
  • Copeland, Michael J
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth Dryden Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF1416.S55 1996 .

Global marketing : concepts, strategies and practice / Syed H. Akhter by
  • Akhter, Syed H
Material type: Text Text; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Publishing, 1995
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF1416.A43 1995 , ...

Promotion and marketing for broadcasting and cable by
  • Ferguson, Douglas A
  • Klein, Robert A
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Focal Press, 1999
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HE8689.6.S85 1999 .

Marketing today / Gordon Oliver by
  • Oliver, Gordon, 1941-
Edition: 4th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 1995
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.O5544 1995 , ...

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche by
  • Boyd, Harper W.,Jr
  • Larreche, Jean-Claude
  • Walker, Orville C
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Irwin McGraw-Hill, 1998
Availability: Items available for loan: Politeknik Seberang Perai (6)Call number: HF5415.13.B669 1998 , ...

Basic marketing / William G. Zikmund, Micheal d'Amico by
  • Zikmund, William G
  • d' Amico, Micheal
Material type: Text Text; Literary form: Not fiction
Publication details: St. Paul, Minneapolis West Publishing, c1996
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.Z528 1996 , ...

Services marketing : a strategiec approach / Karen P. Goncalves by
  • Goncalves, Karen P
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, c1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD9981.5.G66 1998 , ...

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A., Jr
Edition: 7th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Forth Worth : The Dryden Press, c1999
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.2.C49 1999 , ...

Marketing research / Alvin C. Burns, Ronald F. Bush by
  • Burns, Alvin C
  • BushlhRonald F
Edition: 2nd. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, c1998
Availability: Items available for loan: Politeknik Seberang Perai (19)Call number: HF5415.2.B779 1998 , ... Items available for reference: Politeknik Seberang Perai: Not for loan (6)Call number: HF5415.2 .B779 1998 , ...

Integrated marketing communications : the holistic approach / Tony Yeshin by
  • Yeshin, Tony
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann
Availability: Items available for loan: Politeknik Seberang Perai (10)Call number: HF5415.123.Y468 1998 , ...

Competitive marketing : a strategic apporach / John O'Shaughnessy by
  • O'Shaughnessy, John
Edition: 3rd.ed.
Material type: Text Text
Publication details: London : Routledge, 1984
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.O78 1984 , ...

Strategic marketing for educational institutions / Philip Kotler, Karen F. A. Fox by
  • Kotler, Philip
  • Fox, Karen F. A
Material type: Text Text; Literary form: Not fiction
Publication details: Englewood Cliffs, New Jersey : Prentice-Hall, 1985
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: LB2847.K68 1985 , ...

Services marketing / Christopher H. Lovelock by
  • Lovelock, Christopher H
Edition: 3rd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 1996
Availability: Items available for loan: Politeknik Seberang Perai (10)Call number: HF5415.122.L68 1996 , ...

The essence of marketing research / Peter M. Chisnall by
  • Chisnall, Peter M
Series: Prentice Hall essence of management series
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Prentice Halll, 1991
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.2.C47 1991 , ...

Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker by
  • Cravens, David W
  • Merrilees, Bill
  • Walker, Rhett H
Material type: Text Text; Literary form: Not fiction
Publication details: Sydney McGraw-Hill, 2000
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.129.C898 2000 .

Applied marketing / Bern Wisner by
  • Wisner, Bern
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 1996
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.W54894 1996 , ...

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