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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / edited byTheo B.C. Poiesz, W. Fred van Raaij. by
  • Poiesz, Theo B.C
  • Raaij,W. Fred Van
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Edward Elgar, c2007
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 S898 2007.

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Entrepreneurial strategic decision-making : a cognitive perspective / edited by Patrick A.M. Vermeulen and Petru L. Curșeu. by
  • Curșeu, Petru Lucian, 1975-
  • Vermeulen, Patrick A.M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, Glos, UK : Edward Elgar, 2008
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HB615 E61 2008, ...

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Perspectives on strategy / edited by Carl W. Stern [and] George Stalk by
  • The Boston Consulting Group
  • Stalk, George
  • Stern, Carl W
Material type: Text Text; Literary form: Not fiction
Publication details: New York : John Wiley & Sons, 1998
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD30.28.P373 1998 . Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HD30.28.P373 1998.

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Making decisions / Robert Heller by
  • Heller, Robert
Material type: Text Text; Literary form: Not fiction
Publication details: London : Dorling Kindersley, 1998
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD30.23 H4465 1998 .

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Wawasan dan kepemimpinan : nilai dan strategi ke arah wawasan 2020 / Michael Yeoh; diterjemah oleh Rahayu Ibrahim [and] Suziana Abd. Aziz by
  • Yeoh, Michael
  • Rahayu Ibrahim
  • Suziana Abd. Aziz
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : Institut Terjemahan Negara Malaysia Berhad, 2003
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HD57.7 Y46 2003 , ...

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How to prepare a business plan / Edward Blackwell. by
  • Blackwell, Edward
Series: The Sunday times business enterprise series
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Philadelphia ; Kogan Page, 2008
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HD62.5 B632 2008, ...

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Pengurusan di Malaysia : cabaran persaingan global / penyunting Jaafar Muhamad ...[et.al.] by
  • Jaafar Muhamad
Material type: Text Text; Format: print
Publication details: Kuala Lumpur : Leeds Publications, 1995
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: 658.00595.PEN, ...

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Managerial economics & business strategy / Michael R. Baye. by
  • Baye, Michael R, 1958-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2000
Availability: No items available.

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Strategic outsourcing : a structured approach to outsourcing decisions and initiatives / Maurice F. Greaver II. by
  • Greaver, Maurice F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c1999
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HD39.5 .G735 1999, ...

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Cases in strategic management / A.J. Strickland III, Arthur A. Thompson, Jr. by
  • Strickland, A. J. (Alonzo J.)
  • Thompson, Arthur A, 1940-
  • Thompson, Arthur A, 1940-. Strategic management
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Other title:
  • Strategic management
Availability: Items available for loan: Politeknik Seberang Perai (6)Call number: HD30.28 .S755 1998, ...

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International management : a cultural approach / Carl Rodrigues. by
  • Rodrigues, Carl
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Minneapolis/St. Paul : West Pub. Co., c1996
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD62.4 .R645 1996, ...

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Pengurusan pemasaran strategik : pendekatan cara matlamat / Nor Hissam Sulaiman, Mat Madon, Syed Agil Al-Sagoff by
  • Nor Hissam Sulaiman
  • Mat Madon
  • Al-Sagoff, Syed Agil
Series: Siri Eksekutif MBA McGraw-Hill
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Sintok : Universiti Utara Malaysia, 2009
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.P265 2009 , ...

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The importance of planning / Ahmad Suhaimi Rashid by
  • Ahmad Suhaimi Rashid
Source: Malaysian business
Material type: Article Article; Type of continuing resource: periodical
Availability: No items available.

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Kajian tentang penerimaan peniaga premis berkedai terhadap kewujudan "uptown" di Bandar Perda / Muhammad Asyraf Aziz...[et al.] by
  • Muhammad Asyraf Aziz
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Permatang Puah, Pulau Pinang : Politeknik Seberang Perai, 2012
Availability: No items available.

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Mengkaji faktor-faktor yang mempengaruhi sambutan pembelian kuah rojak Mak Bee di Pekan Rabu, Alor Setar, Kedah / Nur Fathin Ainni Zainol Abidin, Nurfarina Ramlee, Ong Chen Wei, Chee Fek Kim, Siti Annis Nabilla Abdul Razak by
  • Nur fathin Ainni Zainol Abidin
  • Nurfarina Ramlee
  • Ong Chen Wei
  • Chee Fek Kim
  • Siti Annis Nabilla Abdul Razak
Material type: Text Text; Literary form: Not fiction
Publisher: Permatang Pauh, Pulau Pinang : Politeknik Seberang Perai, 2012
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (1).

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Mengkaji faktor-faktor yang mempengaruhi tarikan pengguna ke kedai 'Cool Blog' di Taman Pauh Indah, Pulau Pinang / Nabiha Zulkifly, Nur Syuhada Md Zain, Noor Syafiqah Mahali, Nur Sakinah Rahim, Ainul Masyitah Mohd Aris by
  • Nabiha Zulkifly
  • Nur Syuhada Md Zain
  • Noor Syafiqah Mahali
  • Nur Sakinah Rahim
  • Ainul Masyitah Mohd Aris
Material type: Text Text; Literary form: Not fiction
Publisher: Permatang Pauh, Pulau Pinang : Politeknik Seberang Perai, 2012
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (1).

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Top trends to impact IT landscape in 2015 / Ng Tian Beng by
  • Ng, Tian Beng
Source: Malaysian Business
Material type: Article Article; Type of continuing resource: periodical
Publication details: Kuala Lumpur : Berita Pulishing, 2005
Availability: No items available.

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Strategic integrated marketing communications / Larry Percy by
  • Percy, Larry
Edition: Second Edition
Material type: Text Text; Literary form: Not fiction
Publisher: London : Routledge, c2014
Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.123 .P475 2014.

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Strategies for e-Business : Creating value through electronic and mobile commerce : CONCEPTS AND CASES Tawfik Jelassi, Albrecht Enders, Francisco J. Martinez-Lopez. by
  • Jelassi, Tawfik, 1957- [author.]
  • Enders, Albrecht [author.]
  • Martinez-Lopez, Francisco J. Martinez [author.]
Series: Always learning
Edition: Third edition.
Material type: Text Text; Literary form: Not fiction
Publisher: Harlow, England : Pearson Education Limited, 2014. c2005
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5548.32 .J47 2014.

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The Management of Strategy : concepts. R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt by
  • Ireland, R. Duane
  • Hoskisson, Robert E
  • Hitt, Michael A
Edition: 8th Edition
Material type: Text Text; Literary form: Not fiction
OH, USA : South-Western Cengage Learning, 2009 c2007
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD30.28 .I65 2009.

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