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Understanding customers / Chris Rice. by
  • Rice, Chris
  • Rice, Chris. Consumer behaviour
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Student.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.32 .R53 1997, ...

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Publication Manual of the American Psychological Association
Edition: Sixth Edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: Washington, DC : American Psychological Association, 2010Copyright date: ©2010
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: BF 76.7 .P83 2010.

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