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Marketing on a budget / Ros Jay by
  • Jay, Ros
Series: The marketing toolkits series
Material type: Text Text; Literary form: Not fiction
Publication details: London : Internaltional Thomson Publishing Europe, 1998
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.J39 1998, ...

Analysis for marketing planning / Donald R. Lehmann [and] Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chicago : Irwin, 1997
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.13.L395 1997 , ...

The marketer's guide to public relations in the 21st century / Thomas L. Harris [and] Patricia T. Whalen by
  • Harris, Thomas L
  • Whalen, Patricia T
Material type: Text Text; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, 2006
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD59 H37 2006 .

Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon [and] Nigel F. Piercy by
  • Hulbert, James Mac
  • Piercy, Nigel F
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free Press, 2003
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 H865 2003 .

Essentials of marketing / Charles W. Lamb, Joseph F.Hair [and] Carl McDaniel by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl
Edition: 5th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, 2006
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415 l2623 2005 , ...

Mastering marketing management / Roger Cartwright by
  • Cartwright, Roger
Series: Palgrave master series
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Palgrave, 2002
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 C275 2002 .

Principles of marketing : a global perspective / Abu Bakar Abdul Hamid by
  • Abu Bakar Abdul Hamid
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : McGraw-Hil, 2007
Availability: Items available for loan: Politeknik Seberang Perai (7)Call number: HF5415.13 P954 2007 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13 P954 2007 .

Marketing wise : an unconventional approach to strategic marketing for Asia / Sunny T. H. Goh [and] Khoo Kheng-Hor by
  • Sunny T. H. Goh
  • Khoo Kheng-Hor
Material type: Text Text; Literary form: Not fiction
Publication details: Petaling Jaya, Selangor : Prentice Hall, 2003
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 G614 2003 .

Simplicity : the secret to effective marketing / Sunny T. H. Goh by
  • Sunny T. H. Goh
Material type: Text Text; Literary form: Not fiction
Publication details: Petaling Jaya, Sekangor : Prentice Hall, 2004
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 G614 2004 .

The 22 immutable laws of marketing in Asia / Al ries, Jack Trout [and] Paul Temporal by
  • Ries, Al
  • Temporal, paul
  • Trout, Jack
Material type: Text Text; Literary form: Not fiction
Publication details: New York : John Wiley & Sons, 2003
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 R54369 2003 .

Marketing management : a strategic decision making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd by
  • Mullins, John W
  • Boyd, Harper
  • Walker, Orville
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Mc Graw Hill, 2008
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF 5415.13 M352324 2008 .

Marketing management / Russell S. Winner by
  • Winer, Russell S
Edition: 3rd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Pearson, 2007
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.13 W776 2007 , ...

Strategic marketing : creating competitive advantages / Douglas West,John Ford, and Essam Ibrahim by
  • West, Douglas
  • Ford, John
  • Ibrahim, Essam
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Oxford University Press, 2006
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.135 .W47 2006 .

International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw by
  • Onkvisit, Sak
Edition: 3rd. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, 2006
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF1416 N58 2006 .

Marketing communications policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger by
  • Busch, Rainer
  • eidenspinner, Margarete
  • Unger, Fritz
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Springer, 2007
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.123 B912 2007 , ...

Global marketing management / Warren J. Keegan by
  • Keegan, Warren J
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India, 2008
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF1009.5 K264 2008, ...

Marketing management : an Asian perspective / Philip Kotler ...[et.al] by
  • Kotler, Philip
Material type: Text Text; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 1996
Availability: Items available for loan: Politeknik Seberang Perai (7)Call number: HF5415.13.M266 1996 , ...

Marketing management : integrating theory and practice / Tony Proctor by
  • Proctor, Tony
Material type: Text Text; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.P962 1996 , ...

Mengkaji penerimaan pelanggan terhadap strategi pemasaran yang dijalankan oleh Air Asia / Norhazita Abdullah...[et.al] by
  • Norhazita Abdullah
Edition: Sesi Julai 2004
Material type: Text Text; Literary form: Not fiction
Publication details: Politeknik Seberang Perai : Jabatan Perdagangan , 2004
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF345 M544 2004 .

Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo. by
  • Troilo, Gabriele
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 T845 2006. Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13 T845 2006.

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