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Human resource management : a strategic approach / William P. Anthony by
  • Anthony, William P
Edition: 3rd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth Dryden Press, 1999
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5549.A866 1999 , ...

Effective small business management / Richard M. Hodgetts and Donald F. Kuratko by
  • Hodgetts, Richard M
  • Kuratko, Donald F
Edition: 6th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth Dryden Press, 1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD62.7.H625 1998 , ... Not available: Politeknik Seberang Perai: Damaged (1).

Global marketing / Michael R. Czinkota and Ilkka A. Ronkainen by
  • Czinkota, Michael R
  • Ronkainen, llkka A
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF1416.C948 1996 , ...

Essentials of services marketing / K.Douglas Hoffman and John E.G. Bateson by
  • Hoffman, K.Douglas
  • Bateson, John E.G
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press, 1997
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD9980.5.H644 1997 , ...

Advertising promotion : supplemental aspects of intergrated marketing communications / Terence A. Shimp by
  • Shimp, Terence A
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press, 2000
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.I23.S54 2000 , ...

International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkota and Illa A. Ronkainen by
  • Czinkota, Ilkka A
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth Dryden Press, 1994
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.C46 1994 , ...

Exploring marketing research / William G. Zikmund by
  • Zikmund, William G
Series: The Dryden press series in marketing
Edition: 6th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: USA The Dryden Press, c1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF415.2.Z54 1997 , ...

Global business : planning for sales and negotiations / Camille P. Schuster and Michael J. Copeland by
  • Schuster, Camille
  • Copeland, Michael J
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth Dryden Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF1416.S55 1996 , ...

Strategic management : a management perspective / L. J. Bourgeois, Irene M. Duhaime, J. L. Stimpert by
  • Bourgeois, L.J
  • Duhaime, Irene M
  • Stimpert, J. L
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press, 1999
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HD31.B696 1999 , ...

Advertising campaign strategy : a guide to marketing communication plans / Donald Parante ... [et.al] by
  • Parente, Donald
  • Barban, Arnold
  • Bergh, Bruce Vanden
  • Marra, James
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth Dryden Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (8)Call number: HF5837.P221 1996 , ...

Experiencing quality / Cybthia A. Lengnick-Hall and Melissa G. Hartman by
  • Lengnick-Hall, Cynthia A
  • Hartman, Melissa G
Material type: Text Text; Literary form: Not fiction
Publication details: Forth Worth : Dryden Press, 1995
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: PR5.E59.L563 1995 , ...

Basic marketing research / Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A., Jr
Series: The Dryden Press series in marketing
Edition: 3rd. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Forth Worth, Texas Dryden Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (8)Call number: HF5415.2.C49 1996 , ...

Business research methods / William G. Zikmund by
  • Zikmund, William G
Series: The Dryden Press series in management
Edition: 5th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Forth Worth, Texas Dryden Press, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HD30.4.Z54 1997 , ...

Marketing management / Peter R. Dickson by
  • Dickson, Peter R
Series: The Dryden Press series in marketing
Edition: 2nd. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth, Florida The Dryden Press, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5414.13.D48 1997 , ...

Managing in the global economy : the European Union / Harry Costin by
  • Costin, Harry
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Wort, Florida The Dryden Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HC240.C6184 1996 , ...

Global business : planning for sales and negotiations / Camille P. Schuster and Michael J. Copeland by
  • Schuster, Camille
  • Copeland, Michael J
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth Dryden Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF1416.S55 1996 .

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A., Jr
Edition: 7th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Forth Worth : The Dryden Press, c1999
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.2.C49 1999 , ...

International business / Michael R.Czinkota by
  • Czinkota, Michael R
Series: The dryden press series in management
Material type: Text Text
Publication details: Orlando The Dryden Press
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF1379.C94 2000 , ...

Management / Richard L. Daft by
  • Daft, Richard L
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth,Texas The Dryden Press, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HD30.4.D124 1997 , ...

Contemporary mathematics for business and consumers / Robert A. Brechner by
  • Brechner, Robert A
Series: The Dryden Press series in management
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5694.B73 1997, ...

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