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Concurrent marketing : integrated product, sales and sevices / Frank V. Cespedes by
  • Cespedes, Frank V
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 1995
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13.C468 1995 , ...

Competing in the third wave : the ten key management issues of the information age / Jeremy Hope, Tony Hope by
  • Hope, Jeremy
  • Hope, Tony
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 1997
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD30.335.H67 1997 .

Leading change / John P. Kotter by
  • Kotter, John P
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD58.8.K65 1996 , ...

The new deal at work : managing the market-driven workforce / Peter Cappelli by
  • Cappelli, Peter
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 1999
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD31.C3433 1999 .

Open innovation:the new imperative for creating and profiting from technology / Henry Chesbrough by
  • Chesbrough, Henry
Material type: Text Text; Literary form: Not fiction
Publication details: Boston,USA Harvard business school press, 2003
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD45 C469 2003 .

Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan [and] David P. Norton by
  • Kaplan, Robert S
  • Norton, David P
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD30.28 K35443 2004 .

How brands become icons : the principles of cultural branding by
  • Holt, Dodglas B
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD69 H647 2003 .

Harvard business review on strategies for growh
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 1998
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD2756 H37 1998 .

How industries evolve : principles for achieving and sustaining superior performance / Anita M. McGahan by
  • McGahan, Anita M
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD58.8 M3445 2004 .

Customer driven it : how users are shaping technology industry growth by
  • Moschella, David
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 2003
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HC79.155 M673 2003 .

How to write a great business plan / William A. Sahlman. by
  • Sahlman, William Andrews
Series: Harvard business review classics
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass. : Harvard Business School Press, c2008
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HD30.28 S131 2008, ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HD30.28 S131 2008.

The innovator's dilemma : when new technologies cause great firms to fail / Clayton M. Christensen. by
  • Christensen, Clayton M
Series: The management of innovation and change series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1997
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD53 C49 1997, ...

Every manager's guide to information technology : a glossary of key terms and concepts for today's business leader / Peter G.W. Keen. by
  • Keen, Peter G. W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c1995
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD30.2 .K43 1994, ...

Winning the service game / Benjamin Schneider, David E. Bowen. by
  • Schneider, Benjamin, 1938-
  • Bowen, David Earl
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1995
Availability: Items available for loan: Politeknik Seberang Perai (6)Call number: HF5415.5 S36 1995, ...

THE ATTENTION ECONOMY : Understanding the New Currency of Business / THOMAS H. DAVENPORT & JOHN C. BECK by
  • DAVENPORT, THOMAS H
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Boston : HARVARD BUSINESS SCHOOL PRESS, 2001 c2001
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD 30.2 .DAV 2001.

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