Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN:
  • 0256218994
Subject(s): LOC classification:
  • HF5823 .B387 1998
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HF5823 .B387 1998 (Browse shelf(Opens below)) Available 0000004062
Book Book Politeknik Seberang Perai Open Shelf HF5823 .B387 1998 (Browse shelf(Opens below)) Available 0000004065
Book Book Politeknik Seberang Perai Open Shelf HF5823 .B387 1998 (Browse shelf(Opens below)) Available 0000004064
Book Book Politeknik Seberang Perai HF5823.B387 1998 (Browse shelf(Opens below)) Available 0000004061

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.

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