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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status
Book	Politeknik Seberang Perai Open Shelf	HF5823 .B387 1998 (Browse shelf(Opens below))	Available
Book	Politeknik Seberang Perai Open Shelf	HF5823 .B387 1998 (Browse shelf(Opens below))	Available
Book	Politeknik Seberang Perai Open Shelf	HF5823 .B387 1998 (Browse shelf(Opens below))	Available
Book	Politeknik Seberang Perai	HF5823.B387 1998 (Browse shelf(Opens below))	Available

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.

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