Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson.

By: Material type: TextTextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997.Description: xx, 716 p. : ill. (some col.), col. maps ; 24 cmISBN:
  • 0256160511
Subject(s): LOC classification:
  • HF1416 .J636 1997
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