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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche by
  • Walker, Orville C., Jr
  • Boyd, Harper W. Boyd
  • Larreche, Jean-Claude
Edition: 3rd.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 1999
Availability: Items available for loan: Politeknik Seberang Perai (11)Call number: HF5415.13.W249 1999 , ...

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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche by
  • Boyd, Harper W.,Jr
  • Larreche, Jean-Claude
  • Walker, Orville C
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Irwin McGraw-Hill, 1998
Availability: Items available for loan: Politeknik Seberang Perai (6)Call number: HF5415.13.B669 1998 , ...

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Marketing management : a strategic decision making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd by
  • Mullins, John W
  • Boyd, Harper
  • Walker, Orville
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Mc Graw Hill, 2008
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF 5415.13 M352324 2008 .

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