How brands become icons : the principles of cultural branding

By: Material type: TextTextPublication details: Boston : Harvard Business School Press, 2004 Description: xiii;265p. : ill.; 24cmISBN:
  • 1578517745
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Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai HD69 H647 2003 (Browse shelf(Opens below)) Available 0000042534

Includes bibliographical references and index

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