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Marketing : the core / Roger A. Kerin, Steven W. Hartley [and] William Rudelius by
- Kerin, Roger A
- Hartley, Steven W
- Rudelius|William
Edition: International edition
Material type:  Text
Publication details: New York : McGraw-Hill, 2004
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415 K47 2004, ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415 K47 2004 .
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
- Kerin, Roger A
- Hartley, Steven William
- Rudelius, William
Edition: 3/e.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Boston : McGraw-Hill Irwin, 2009
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.K39 2009.
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