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		Essentials of marketing / Geoff Lancaster and Lester Massingham by Lancaster, Geoff Massingham, Lester Edition: 3rd.ed. Material type: Text; Literary form: Not fiction Publication details: London : McGraw-Hill, 1999 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.L2625 1999 . Place hold Add to cart (remove)
		Marketing case studies : how to tackle them : how to answer them / Lester Massingham and Geoff Lancaster by Massingham, Lester Lancaster, Geoff Edition: 2rd.ed. Material type: Text; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.2.M77 1995 , ... Place hold Add to cart (remove)
		Essentials of Marketing Management / Geoff Lancaster and Lester Massingham. by Lancaster, Geoffrey, 1938- Massingham, Lester Material type: Text; Literary form: Not fiction New York : Routledge, 2011 c2011 Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13 .L335 2010. Add to cart (remove)

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