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Contemporary marketing research / Carl McDaniel, Roger Gates by
  • McDaniel, Carl D
  • Gates, Roger
Edition: 4th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Cincinnati : South-Western College Publishing, c1999
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.2.M382 1999 , ...

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Essentials of marketing / Charles W. Lamb, Joseph F.Hair [and] Carl McDaniel by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl
Edition: 5th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, 2006
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415 l2623 2005 , ...

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